Loyalty Beat

Episode 2: Bringing pump customers inside the store

C-Store Loyalty Expertise Season 1 Episode 2

Ali King interviews Dan Durbin, Director of Logistics at R.L. Jordan Oil and Rebecca Burch, EVP of Sales at Electrum Holdings to provide insights on how to navigate the demands of competitive fuel pricing, strategies to bring pump only customers inside the store, and the future of the convenience store model as we become less gas centric in the years to come.